We travel to the countryside to see a farmer to feed cattle fodder shovel to the roof of a hut, inevitably feel strange, then asked:
"Husband, why don't you put the grass on the ground, let it eat?"
The farmer said: "this kind of matter carelessly, I if you put on the ground it distains to be considered; but I am put to let it barely enough to get on the roof, it would be hard to go to eat, until the all fodder to eat a Jingguang.
Inspire thinking:
After reading this story, your brain to think of a product will what? Millet phone! Yes, Lei Jun is the old farmer, the millet mobile phone on the roof, so that you can barely enough to get, to make you stop to reach.
Easy to get, also will readily throw away. Too difficult to get, some people for a while to give up. Only reluctantly, people will be surprised, feel the value of.
It reminds me of one thing.
One of my clients, business clothing store, opened when made a lot of vouchers, everywhere distributed free of charge. The results showed that the conversion rate is surprisingly low, very few people.
She did not understand, he invited a team of specialized leaflets, the result is not good. I told her: easily get, people will not cherish.
So, we want a way together, these vouchers are no longer sent, but sold out. Oh, we want to sell vouchers? Too funny! But the fact that we are right!
How to sell it? We find the district's convenience store, find the beauty club, find a hair salon, to find a variety of stores to reach young women. Tell them the staff, we have a coupon for them to sell, to sell the proceeds of the money, all of them all.
By selling coupons in the form, we find that people come to the store to increase the probability of a large. Maybe people just spend 5 yuan to buy a 100 yuan cash coupon, but this 5 yuan will prompt him to come to the store consumption.
Want to let customers remember you? You can change the way to let the customer pay for you, easy to pay some. Customers will be thinking about their own pay, so as to remember you!